Building a Brand as an Angel Investor

A few quick thoughts

Before we dive into our third edition of Angel Insights, the weekly newsletter from our team at VITALIZE Venture Capital, we’ve got a quick reminder.

Applications for our first cohort for VITALIZE Angels close on March 9th!

We launched VITALIZE Angels in September of 2021 and have always had applications open on a rolling basis, but we’re switching to a cohort model to make the experience even better for new members. We’re so excited to finally open the first cohort and have you join us!

As an angel investor, your deal flow can come from a variety of sources - your network, Twitter, LinkedIn, AngelList, universities, other investors, other founders, angel groups, and beyond.

But seeing a great deal and getting access to a great deal are two very different things.

As AngelList founder Naval Ravikant mentioned:

The single most important thing is having the ability to get into a deal that you want to get in to—that’s access. The way you get access is by building a brand.

Naval Ravikant

So… how do you build a brand as an investor?

Here’s how we’ve approached it at VITALIZE and, shortly, I’ll explain how you can as an angel investor as well.

At VITALIZE, our brand is built around being WorkTech investors, having a supportive community of angel investors to help founders, and scaling our impact through content.

We chose to build our brand around what’s authentic to us.

As an angel investor, you have to choose which methods of building a brand are best for you, based on your skillsets and how you want to spend your time.

A few options if you’re just getting started:

  • Create useful content (newsletters, podcasts, videos, tweets, etc.)

  • Leverage your industry expertise

  • Host events and conferences

  • Build platforms & products

To simplify: Help founders.

Again, and again, and again.

Once you have been investing for a while and have made good investments, you’ll be able to build your brand just by being known for investing in great companies.

The downside?

It takes a while to know if you’re any good.

But don’t be discouraged.

The best way to become a great angel investor?

Start making investments 😜 

Thanks for reading today!

What topics would you like us to cover next?

Reply to this email or ping me on Twitter to let me know.

Take care,

Justin